My Role
2014|Industrial Designer
Responsibility
Product Research, Industrial Design, CMF
Outcome
Our proposal aligned with the client’s brand identity. The client was highly satisfied. After the mid-tier model launched, they quickly introduced a higher-priced advanced version.
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A more intuitive experience
This ironing system delivers professional results with minimal effort.
Grounded in ergonomics, it accommodates most users and reduces strain, making operation intuitive.

Co-development & release
We partnered closely with engineering through multiple design-and-test iterations.
The final product launched in two configurations: Basic and Advanced.